The Path of Lease Resistance

It's never been harder, or more important, to truly connect with today's rental customers. The marketplace is filled with endless options, and the real challenge isn t trying to convince someone to lease... it's removing what's in the way of a yes. This eye-opening session will help sales professionals how to identify the subtle habits and outdated practices that unintentionally push customers away, while showing them how to create a smoother and more effective leasing experience. From showings that feel like meh, missed opportunities, and actions that make customers want to look elsewhere, this session tackles the "small" things that cause big resistance. More importantly, it gives leasing professionals the tools to help their customers make a decision they can feel good about, and confident in.

• You'll be able to identify the habits and ways that push customers away.
• You'll discover how to create a seemless experience, from start to finish.
• You'll learn how to overcome your own internal resistance to selling.
• You'll learn the subtle (but effective ways) to reduce your customer's resistance and help them say "yes!"

Join Rommel Anacan and the Webinar Wednesday Team on May 13, 2026 at 2pm Eastern Time To Learn How to Travel the Path of Lease Resistance!