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The Briefcase Series: Reputation Management

Attend five out of six Briefcase classes and recieve a briefcase!

Wednesday, January 14, 2026
10:00 AM - 12:00 PM (EST)

Event Details

Reputation management is critical in property management because it directly influences resident retention, occupancy rates, and the overall value of the property.

In today’s digital landscape, residents and prospective renters often rely on online reviews and ratings to make informed decisions. A strong, positive reputation fosters trust, attracts high-quality tenants, and enhances customer satisfaction, leading to longer lease terms and lower vacancy rates.

On the other hand, a poor reputation can deter potential renters, increase turnover, and damage profitability. Proactively managing your property’s reputation helps build a strong brand and ensures long-term success in a competitive market. 

Each class includes a specialized "tool" to take home!
Attend all five out of six Briefcase Series classes and you’ll earn a briefcase.

Hands-on learning:
The Briefcase Series is geared toward the Administrative Team (Manager, Assistant Manager, Leasing, District) Each class will focus on a hard skill (Excel, Word, etc.) or soft skill (people skills, interpersonal skills, etc.)

For questions, contact the GDAA Office:

info@gdaa.org | (937) 293-1170