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NALP- National Apartment Leasing Professional

NALP- National Apartment Leasing Professional

Make that career commitment today!

Tuesday, September 15, 2020 at 9:00 AM (EDT) to Thursday, September 17, 2020 at 5:00 PM (EDT)
4 Seats Remaining

Event Details

The NALP National Apartment Leasing Professional course will help you earn the NALP credential, many people’s first industry credential, showing your employer that you’re committed to a career in residential property management.

Course Overview:

What you’ll learn:
This course starts by asking participants to think about the leasing process from the perspective and the new resident’s point of view. This helps conceptualize the idea that everything they learn can be placed within the context of what’s important to building a successful leasing relationship.

The Leasing Professionals learn professionalism, teamwork, organization, time management, and technology, all with the goal of developing the skills they need to successfully bring in new residents.

 You'll learn about:

  • Using technology to generate traffic
  • Monitoring and managing your community’s reputation
  • Inspecting the leasing center, tour route, model units, and vacant apartments
  • Shopping the competition while building relationships with competitors
  • Compiling a comprehensive community resource tool
  • Effective marketing plans
  • Relationship sales process and evaluating personal sales performance
  • Evaluating a prospect’s commitment level and overcoming objections
  • Reviewing the next steps in the sales process with prospective residents
  • Applying fair housing laws and communicating rental criteria
  • Qualifying prospective residents according to the rental policy
  • Preparing and reviewing leases with new residents
  • The move-in process
  • Responding to resident issues and maintenance requests with appropriate follow-up
Member pricing is $375 for the series or $70 per module.  


For More Information:

Jo Wise
Jo Wise
CAM, CAPS, COS Executive Director Greater Dayton Apartment Association (937)293-1170

The NALP credential is perfect for professionals that primarily deal with apartment leasing in day-to-day operations. This course is also highly recommended for leasing consultants, concierges, and career changers with hospitality, retail, or customer service experience.


Earning NALP, your first industry credential, signals to your commitment to a career in residential property management.

Course Outline 
September 15, 16, and 17, 2020


Day 1- September 15th

The Market Survey

Presenter: Angela Lacy

 Bringing in New Residents 

9:00 am-12:00 pm
Presenter: Angela Lacy  

Why Your Competition Matters 
2:00 pm-5:00 pm

Presenter: Angela Lacy  


Day 2- September 16th

Marketing and Maintaining Your Community 

9:00 am-11:30 am

Presenter: Jennifer Illanz 

The Sales Process and Building Relationships
2:00 pm-5:00 pm

Presenter: Christie Rogers

Day 3- September 17th

Relevant Laws and How to Apply Them

9:00 am-12:45 pm

Presented by: Willis Law Firm 

Effectively Meeting the Needs of Current Residents
2:00 pm-5:00 pm

Presented by: Stephanie Collins 

*The course schedule is subject to change. 

Programs may be taken as standalone seminars or in full to earn the industry designation.  To complete the full series to earn the industry designation, a comprehensive exam must be completed.  The designation series and comprehensive exam must be completed within twelve months of declaring candidacy.


To obtain the NALP credential, candidates must complete the following:

  • Minimum of six months of onsite property management experience in a leasing role (This can be obtained while taking the course; you will receive a provisional certificate until this requirement is met.)
  • Successful completion of all NALP courses
  • Pass the examination within 12 months of declaring candidacy

  *No cancellations or refunds accepted within 10 days of the course/event. No-shows will be billed.