(Postponed) National Apartment Leasing Professional (NALP)

Make that career commitment today.

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Tuesday, April 7, 2020 at 9:00 AM (EDT) to Thursday, April 9, 2020 at 5:00 PM (EDT)
3155 Elbee Rd. Suite 300
Dayton, OH 45439

Event Details

Course Overview:

What you’ll learn:
This course starts by asking participants to think about the leasing process from the prospective and new resident’s point of view. This helps conceptualize the idea that everything they learn can be placed within the context of what’s important to building a successful leasing relationship.

The Leasing Professionals learn professionalism, teamwork, organization, time management, and technology, all with the goal of developing the skills they need to successfully bring in new residents.

 You'll learn about:

  • Using technology to generate traffic
  • Monitoring and managing your community’s reputation
  • Inspecting the leasing center, tour route, model units, and vacant apartments
  • Shopping the competition while building relationships with competitors
  • Compiling a comprehensive community resource tool
  • Effective marketing plans
  • Relationship sales process and evaluating personal sales performance
  • Evaluating a prospect’s commitment level and overcoming objections
  • Reviewing the next steps in the sales process with prospective residents
  • Applying fair housing laws and communicating rental criteria
  • Qualifying prospective residents according to the rental policy
  • Preparing and reviewing leases with new residents
  • The move-in process
  • Responding to resident issues and maintenance requests with appropriate follow-up
Member pricing is $375 for the series or $70 per module.  


For More Information:

Jo  Wise
Jo Wise
Executive Director Greater Dayton Apartment Association (937)293-1170

The NALP credential is perfect for professionals that primarily deal with apartment leasing in day-to-day operations. This course is also highly recommended for leasing consultants, concierges and career changers with hospitality, retail or customer service experience.


Earning NALP, your first industry credential, signals to your commitment to a career in residential property management.

Course Outline 
April 7, 8 and 9, 2020

 Day 1- April 7th

Day 1- April 7th

The Market Survey

Presenter: Robin Hinchliffe  

 Bringing in New Residents 

9:00 am-12:00 pm
Presenter: Robin Hinchliffe  

Why Your Competition Matters 
2:00 pm-5:00 pm

Presenter: Robin Hinchliffe  


Day 2- April 8th

Marketing and Maintaining Your Community 

9:00 am-11:30 am

Presenter: Jennifer Illanz 

The Sales Process and Building Relationships
2:00 pm-5:00 pm

Presenter: Christie Rogers

Day 3- April 9th

Relevant Laws and How to Apply Them

9:00 am-12:45 pm

Presented by: Willis Law Firm 

Effectively Meeting the Needs of Current Residents
2:00 pm-5:00 pm

Presented by: Stephanie Collins 

*The course schedule is subject to change. 

Programs may be taken as standalone seminars or in full to earn the industry designation.  To complete the full series to earn the industry designation, a comprehensive exam must be completed.  The designation series and comprehensive exam must be completed within twelve months of declaring candidacy.


To obtain the NALP credential, candidates must complete the following:

  • Minimum of six months of onsite property management experience in a leasing role (This can be obtained while taking the course; you will receive a provisional certificate until this requirement is met.)
  • Successful completion of all NALP courses
  • Pass the examination within 12 months of declaring candidacy

  *No cancellations or refunds accepted within 10 days of the course/event. No-shows will be billed.