Know your product! Using Design Thinking to Sell a Resident Experience
We look at products and think we are buying the actual product. But in reality, we aren’t buying the product, but rather the experience the product gives. Have you thought about what experience you are providing to your residents? Determining that preferred outcome requires skills in DESIGN THINKING by becoming the resident, understanding their pain, and offering a solution to that pain. Different residents desire different experiences, so what experiences are YOU offering?
- 5 steps to determine what you are actually selling
- The ability to articulate your sale
- Creating the processes to make your sale
EXCLUSIVE FOR GDAA MEMBERS! Use the code 19GDAA and save $10.00 off the price! (payment is made on the Multifamily Insider website)