IN ORDER TO VIEW THE MEMBERSHIP DIRECTORY YOU MUST BE SIGNED INTO YOUR MEMBER COMPASS!

Stand Out From the Crowd, Create Your Brand Identity

Defines and discusses the importance of Brand Identity for all members

Back to Events
Show Event Info
Wednesday, September 25, 2019
1:00 PM - 3:30 PM (EDT)
3155 Elbee Rd Suite 300
Dayton, OH 45439

Event Details

Brand Identity

CREATING YOUR BRAND IDENTITY

Have you ever wondered why some brands have become the leaders in their vertical, where others just blend into the group? For instance, how did Disney become the "happiest place on earth," Apple the "coolest tech company" or Nike associated as "the sports performance brand" in the mind of the public?

A large part of the reason is the result of their deliberate and thoughtful choices about how to design and market their brand.

During this session, we will pull back the curtain and explore the components to creating a brand identity, as part of your overall brand, that allows you to positively connect with your customers on an emotional level that will create loyalty that rises above the tide and stands the test of time. 

Learning Objectives:

Explain what "Brand Identity" is and why it's important to your overall branding message

  • Review the components to creating your Brand Identity

    • Messaging

    • Visual

    • Emotional

  • Explore the elements and steps to creating your "Brand Identity"

  • Explain how to create your story and implement your plan

 

 

For More Information:

Jo  Wise
Jo Wise
Greater Dayton Apartment Association (937)293-1170
 
 
 

 

About the Keynote 

Marla Posey Headshot 
Marla Posey, CPM® is the Founder & Chief Executive Officer of SPARK Multifamily Learning + Consulting® and the host of SPARKed TV, a weekly production focused exclusively on the multifamily industry learning

Marla Posey, CPM® is the Founder & Chief Executive Officer of SPARK Multifamily Learning + Consulting® and the host of SPARKed TV, a weekly production focused exclusively on the multifamily industry learning.

 

Event Details 
September 25th, 2019
GDAA HQ
3155 Elbee Rd. 45439 
1:00pm-3:30pm 
Social Hour begins at 3:45 pm 


*No cancellations or refunds accepted within 2 days of the course/event. No-shows will be billed. Non-members must pay in advance or at the door. Credit cards accepted.