The National Apartment Leasing Professional course is offered through the Greater Dayton Apartment Association. By taking the following course modules you will learn –

Keys to Success In Leasing

• Learn the responsibilities of a leasing professional.
• What the qualities are of a professional leasing consultant.
• The most important duties of a leasing professional.
• How to set goals and why they are so important.
• Why product knowledge give you the edge.

Leasing and the Internet

• Get basic knowledge of the function of the Internet.
• The demographic characteristic of an Internet prospect.
• Tracking and recording an Internet lead.
• Using e-mail to communicate to prospective and current residents.
• The free, online sources for e-mail follow up.
• Taking a virtual apartment tour with a prospective resident.
• Your apartment communities’ online presence.
• Closing leasing leads using the Internet.

How To Do the Market Presentation

• A review of the requirements of the course market presentation.
• How to determine price per square footage and average market rents.
• How to determine the competition.
• Tips on making your presentation

Leasing Demonstration & Resolving Objections

• How to learn everything about your product and more in order to give a successful leasing demonstration.
• Tools needed to prepare for a successful leasing tour.
• The key elements to conducting a leasing tour.
• How to implement the feature-benefit-emotional appeal approach to selling.
• What safety precautions to take during a leasing demonstration.
• Understanding the fair housing implications with regards to closing.
• How to recognize “closing” signals.
• What are the main objectives in a successful leasing demonstration
• How to resolve objections.
• How to ask for the lease.
• Create a follow up program to ensure prospective residents and leases.

Legal Aspects and Fair Housing

• How fair housing laws apply to the apartment industry.
• The major components of the fair housing laws.
• Application of the fair housing concepts to the responsibilities and duties of the leasing professional.
• What the leasing consultant needs to know about the Equal Credit Opportunity Act, the ADA, criminal background checks and lead safe work practices.

Rental Policies & Procedures

• Completing the rental application.
• The use of correct procedures to verify a rental application.
• The key elements to apartment home contracts.
• Implementation of a successful completion of a lease agreement.
• What tools are needed to assist the new resident upon their move in.
• Understanding the fair housing implications in processing and completing rental paperwork.

Telephone Presentation

• Discover the basic objectives of a telephone contact.
• Applying your speaking and listening skills to your telephone presentations.
• Learning good telephone etiquette.
• The process of greeting, qualifying, demonstrating and closing.
• The tools needed for a telephone presentation.
• Handling irate callers.

The Leasing Interview & Qualifying Residents

• Learning how the apartment community looks, what the leasing center looks like and what you look like makes a difference.
• How to greet prospective residents.
• How to talk to and with prospective residents so you understand their needs and wants.
• What fair housing issues are involved in interviewing and qualifying prospective residents.

Market Survey Presentation

• Sharing the results of a competition study of your apartment community.